Smart Ideas: Services Revisited

Finding the Right Call Tracking Platform for Your Company

Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. You may be impressed by a slick interface at a competitive price, but there is so much more going on behind that.

When you start looking around, you will easily find so many products and vendors to choose from. Here are the most important considerations you should make before making a choice.

Numbers Covered

What you want to do with call tracking is publish unique numbers from one campaign to another. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.

Automatic Number Generation

A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.

Compatibility with Existing Systems

You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Be sure to avoid compatibility issues, or your platform can become more of a liability than an asset.

Full Customization

Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, you will end up wasting resources.


Once you implement a call tracking solution, all calls you get will go through that system, so pick one with a reputation for reliability. Else, you won’t only lose valuable leads but your credibility too.

Call Recordings/Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.

High-Detail Analytics

When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Also, you should be able to obtain insights from historical data (e.g. call duration and call volume patterns, repeat callers, etc.) to help you optimize your marketing campaigns.


Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you should only get one that you can afford to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.

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